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Author Question: The managers of a fast-food chain want to publicize their restaurants. They would like to invest in ... (Read 201 times)

justinmsk

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on: Jun 29, 2018
The managers of a fast-food chain want to publicize their restaurants. They would like to invest in a sales promotion strategy that would promote positive word of mouth, mass exposure, increased brand awareness, and getting new customers. Their aim is a high frequency promotion that leads to speedy sales. As an Internet advertising specialist, which of the following sales promotion strategies would you recommend?
 a. Social couponing sites
  b. Ads on the radio
  c. Pop-up ads
  d. Display/banner ads

Question 2

Which of the following is stratification based on?
 a. Political beliefs
  b. Emotional intelligence
  c. Religious beliefs
  d. Income


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zacnyjessica

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


justinmsk

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Reply #2 on: Jun 29, 2018
Thank you :)


zacnyjessica

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Reply #3 on: Jun 29, 2018
Happy to help you


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