A is a logo that shows that a site has been endorsed or is a member of a third-party privacy endorser.
a. digital footprint
b. post ad
c. cookie
d. privacy seal
Question 2
An elderly woman has always been happy with Ivory soap and does not believe in trying out another brand. In such a scenario, what type of an obstacle would a new brand experience in order to reach her and be effective?
a. A consumer who is not exposed to massive volumes of ads
b. A consumer who seeks variety
c. A consumer who is resistant to changing rituals
d. A consumer who misinterprets messages
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