Once consumers decide that they need something, what is the first ...

[sdfghj]

Once consumers decide that they need something, what is the first step they take as they begin to think about a product purchase?
 a. Use an external search process.
  b. Conduct an internal search for information.
  c. Use an alternative evaluation process.
  d. Determine the degree of cognitive dissonance.

Question 2

______________ means tailoring service offerings to accommodate conditions in each local market.
 Fill in the blank(s) with correct word

[Swizqar]

Answer to Question 1

b

Answer to Question 2

Adaptation

[sdfghj]

Great answer, keep it coming

[tanna.moeller]

Thanks for the timely response, appreciate it