Author Question: Viewing consumers as social beings allows advertisers to focus on the attitudes they have toward ... (Read 65 times)

kwoodring · **on:** Jun 29, 2018

Viewing consumers as social beings allows advertisers to focus on the attitudes they have toward brands, which are much more important than the meanings they associate with brands.
a. True
b. False
Indicate whether the statement is true or false

Question 2

___________ fluctuations in demand occur without warning and cannot be easily managed.
Fill in the blank(s) with correct word