Author Question: ______________ is the division of a heterogeneous market into homogeneous segments. Fill in the ... (Read 56 times)

mp14

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______________ is the division of a heterogeneous market into homogeneous segments.
 Fill in the blank(s) with correct word

Question 2

A disadvantage of using email marketing is the lack of measurability of the effectiveness of the campaign.
 a. True
  b. False
 Indicate whether the statement is true or false



adf223

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Answer to Question 1

Market Segmentation

Answer to Question 2

False



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