Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability and the fact that it displayed the slogan The best car in the world urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said Dealer Promotion Allowance125.00. Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising. Which government agency might eventually be reviewing the case if Joe felt he should file a complaint about advertising in the automotive industry?
a. The Consumer Finance Protection Agency
b. The Consumer Union
c. The Federal Trade Commission
d. The Consumer Federation of America
Question 2
Customers possess a __________________, which is defined as the range between desired service and adequate service.
Fill in the blank(s) with correct word
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