Social networking sites are not only used for personal networking with friends and relatives, but also for business and professional networking.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability and the fact that it displayed the slogan The best car in the world urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said Dealer Promotion Allowance125.00. Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising. The Pederson dealership and Toyota share the expense of local advertising in this market. This is an example of advertising.
a. subliminal
b. vertical cooperative
c. corporate
d. institutional
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