You are selling advertising space for a local radio station. ...

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You are selling advertising space for a local radio station. However, many of your potential advertisers use television extensively because of its creative opportunities. What advantages would your radio station offer potential advertisers that television advertising cannot match?

Question 2

Purple Inc had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human. Purple Inc launched an advertisement displaying an image of a model of its competitors sun glasses.
  However, it had not received consent from the party to utilize the picture. This is an example of .
 a. puffery
  b. appropriation
  c. spamming
  d. libel

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Answer to Question 1

The radio provides several advantages that the television does not. First, radio advertising offers a low absolute cost in reaching potential customers. Second, it offers better geographic selectivity than television can. The narrow transmission of local radio stations gives advertisers the best opportunity to reach well-defined geographic audiences. Third, it reaches customers at home, at work, in the car, in the backyard, in retail outlets and malls, and in other public places. The wireless and portable features of radio provide an opportunity to reach consumers that exceeds all other media. Fourth, it is a more flexible medium than television because it has short closing periods for submitting an ad. This means an advertiser can wait until close to an air date before submitting.

Answer to Question 2

b