Author Question: Aside from the fact that cable TV offers more channels and more programming, what are the two other ... (Read 97 times)

CORALGRILL2014

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Aside from the fact that cable TV offers more channels and more programming, what are the two other aspects that distinguish cable from network TV?

Question 2

A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one-sixth of the world's population consumes without any real restraint? Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. Some philosophies regarding our path to overconsumption proposed by Adbusters echo the words of advertising historian Stephen Fox when he wrote, One may build a compelling case that American culture is beyond redemptionmoney-mad, hedonistic, superficial, rushing heedlessly down a railroad track called Progress. Fox then concluded that advertisers:
 a. are not creating the American way of life, but just reflecting it, good or bad.
  b. have nothing to do with the fact that all modern cultures have essentially become obsessed with consumption, not just America.
  c. are the self-serving manipulators and hidden persuaders who have created this situation.
  d. are to be blamed for the reckless lifestyle and behavior of modern day youth.



heinisk01

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Answer to Question 1

Aside from more channels and hence more programming, two other aspects distinguish cable from network TV. First is the willingness of cable networks to invest in original programming. Cable networks are investing record dollar amounts in new, highly specific programming to continue to attract well-defined audiences. Programs like TNT's The Closer and Nickelodeon's SpongeBob SquarePants attract specific and very large target audiences. Second, there is huge potential revenue from video
on demand (VOD).

Answer to Question 2

a



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