Considering the slow economy and the new focus on simple home decor, a greenhouse named Gretta's Garden, located in a central business district, decides to sign up garden club members to get discounts on flowers, shrubs, vegetable plants, houseplants, and all related accessories. Members may also attend free lectures and hands-on workshops run by local horticulturists, or relax with a glass of tea or wine in the lush, landscaped courtyard. Gretta's Garden has conducted market research and found that most customers live no more than three miles away, are in blue-collar as well as white-collar jobs, and represent a diverse range of ethnic and lifestyle segments. Its customer base is not strongly female, as one might expect, but is about 40 percent male. Gretta's Garden decides to run a more sophisticated ad in an issue of a regional publication, City Garden magazine. The company wants to print a photo of a garden along with the plants and flowers they offer, and are happy with the color reproduction that the magazine offers. Which advantage of magazines does this represent?
a. Pass-along readership
b. Long life
c. Audience interest
d. Creative opportunities
Question 2
Despite being registered under the Do Not Call Registry, a person can receive calls from:
a. businesses they've contacted in the last six months.
b. politicians and pollsters.
c. companies that have delivered something to the person in the last 24 months.
d. co-operatives and insurance firms.
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