Which of the following is best describes the concept of consumerism?
a. It is a relatively recent concept first observed in the 21st century.
b. It involves consumer-oriented promotions such as coupons, premiums, and sweepstakes.
c. It defines the tactics that individuals and groups use to enact laws, pressure firms, or target unethical practices regarding goods and services.
d. It refers to the ongoing expansion of contemporary marketing beyond traditional production of ads and commercials, including e-commerce and behavioral targeting.
Question 2
A service's _____________ is the number of units of a service that need to be sold or the number of customers that need to be served to cover costs.
Fill in the blank(s) with correct word
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