The difference between the price charged to the service customer ...

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The difference between the price charged to the service customer and the ___________ costs attributable to each unit of sale is the ____________.
 Fill in the blank(s) with correct word

Question 2

A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years. A Midwest sports equipment retailer has its agency set up 60-second commercials on stations in Chicago, Indianapolis, St. Louis, and Milwaukee that regularly cover sports events. In this way, the retailer is buying:
 a. network radio advertising.
  b. national syndicated radio advertising.
  c. local spot radio advertising.
  d. national spot radio advertising.

[cam1229]

Answer to Question 1

Variable, Contribution Margin

Answer to Question 2

c

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Gracias!

[Kedrick2014]

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