Author Question: The perceived value of a service is reflected in the __________ for the offering. Fill in the ... (Read 31 times)

CQXA · **on:** Jun 29, 2018

The perceived value of a service is reflected in the __________ for the offering.
Fill in the blank(s) with correct word

Question 2

A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years. An owner of a large restaurant/lounge wants to run an ad on a radio station that covers the DallasFort Worth metropolitan area and plays country-western music. He should choose FM stations rather than AM
stations because AM stations are more likely to:
a. have a news or talk radio focus.
b. have a wide range of music formats.
c. send signals that do not use amplitude modulation.
d. transmit using frequency modulation.