« previous next »

Author Question: Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, ... (Read 104 times)

cnetterville

  • Hero Member
  • *****
  • Posts: 547
on: Jun 29, 2018
Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. The client is interested in placing an ad in the teen magazine and cites several reasons why placing an ad in the magazine would be a good idea. Which of the following is an incorrect statement and would not be a good reason for this placement?
 a. Magazines have the additional advantage of voluntary exposure to advertising.
  b. Magazines are reexamined over a week or a month and have a long life.
  c. Magazines are free of ad clutter that other forms of media are subjected to.
  d. Magazines offer high-quality color reproduction for illustrations.

Question 2

In a legislation passed in the 1990s, the FTC's role in regulating advertising was expanded regarding:
 a. nutrition labeling.
  b. spam.
  c. telemarketing.
  d. direct mail.


carojassy25

  • Sr. Member
  • ****
  • Posts: 299
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

A passenger train crosses Stony Creek Bridge in the Rocky Mountains in 1878. Railroads were importan A passenger train crosses Stony Creek Bridge in the Rocky Mountains in 1878. Railroads were importan
Contemporary Human Geography (3rd Edition) Contemporary Human Geography (3rd Edition)
Automotive Engine Performance, 5th Edition Automotive Engine Performance, 5th Edition
Microeconomics, 8th Edition Microeconomics, 8th Edition
Topic Media Topic Media
Topic Media Topic Media
Video: Bone processes - resorption and deposition, remodeling and response to stress in adult bones

For a complete list of videos, visit our video library