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Author Question: ____________ refers to the array of people with differing ages, gender, socioeconomic backgrounds, ... (Read 33 times)

WhattoUnderstand

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on: Jun 29, 2018
____________ refers to the array of people with differing ages, gender, socioeconomic backgrounds, knowledge or experience, ethnicity, and other characteristics who patronize a service organization.
 Fill in the blank(s) with correct word

Question 2

Media research shows that there are 48,500,000 households watching TV during the time that the quasi-news
  show, Celebrity Newsertainment, is broadcast. The program attracts a total of 8,730,000 viewers. This means that the share of audience measure for the program is a(n) share.
 a. 62
  b. 5.5
  c. 18
  d. 39.9


ally

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Customer Mix

Answer to Question 2

c


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