Author Question: Share of audience is based on: a. the percentage of an audience who participate regularly in TV ... (Read 44 times)

CQXA · **on:** Jun 29, 2018

Share of audience is based on:
a. the percentage of an audience who participate regularly in TV shows.
b. the audience for local shows.
c. the percentage of households that can afford to buy television sets.
d. the proportion of households that are using TV during a specific time period.

Question 2

Which of the following is true about advertising of alcohol and cigarettes?
a. Brands in these categories don't spend a lot of money on advertisements to truly influence consumers.
b. These ads are usually designed to be subliminal, suggesting but not causing behavior.
c. Brands in these categories are only advertised as part of other programs which do not interest children.
d. Advertising cannot create primary demand in mature product categories such as these.