Author Question: What is the most fundamental ethical issue in advertising? a. Exaggeration, which is a serious but ... (Read 45 times)

mp14 · **on:** Jun 29, 2018

What is the most fundamental ethical issue in advertising?
a. Exaggeration, which is a serious but increasingly common practice
b. Taste, particularly regarding society's exposure to offensive messages
c. Materialism, which also is a key legal issue
d. Deception, particularly false or misleading statements

Question 2

Techniques imparted by _______________ provide service workers with skills in reading and responding to customer cues.
Fill in the blank(s) with correct word