Author Question: The FTC's advertising substantiation program, set up in the 1970s, requires that documented evidence ... (Read 30 times)

fnuegbu · **on:** Jun 29, 2018

The FTC's advertising substantiation program, set up in the 1970s, requires that documented evidence supporting any claims is made available to consumers, and that such evidence provides a reasonable basis for believing that the claims are true.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Service marketers need to be very cautious about privacy issues as they create and use _________________.
Fill in the blank(s) with correct word