Author Question: A factor affecting the future of magazines is that publishers are exploring other ways to take ... (Read 121 times)

crobinson2013 · **on:** Jun 29, 2018

A factor affecting the future of magazines is that publishers are exploring other ways to take advantage of the interactive digital environment beyond digital version publications.
a. True
b. False
Indicate whether the statement is true or false

Question 2

How did the advertising industry of the 1920s undergo major changes as it evolved into the very different industry of the 1930s? Describe the change in consumer perception that occurred and the reasons for these social shifts.

nekcihc358 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

True

Answer to Question 2

The ads of the 1920s exhorted the public to consume and enjoy life. The world of advertising found a previously unknown level of respectability, fame, and glamour as it persuaded Americans to live it up, enjoy life, and have it all, which could only be obtained by purchasing goods and services. Advertising instructed consumers how to be thoroughly modern and how to avoid the pitfalls or side effects
of this new age. During this era, an endless consumption chain was created. Needs lead to products; new needs are created by the unintended side effects of modern times and new products; even newer products solve even newer needs, and on and on. The style of 1920s ads howed slices of life, or carefully constructed snapshots of social life with the product. In these ads, the relative position, background, and dress of the people using or needing the advertised product were carefully crafted, as they are today.

All this changed by the 1930s with the Great Depression, however. The harsh reality of massive poverty changed forever the way people thought about money, spending, government, and business, as well as advertising. Advertising was part of big businesses, and people believed that big business and big greed got America into the great economic depression. Advertising was now seen as a villain, blamed for seducing people into the excesses of the 1920s. Ads at this time reflected these dramatic changes. Advertisers responded to the depression by adopting a tough, no- frills advertising style. The stylish ads of the 1920s gave way to harsher, more cluttered, inappropriately sexual, and often egregiously unethical advertising.