Author Question: As the paper quality of most magazines is poor, color reproduction can be a problem and may cause ... (Read 71 times)

michelleunicorn · **on:** Jun 29, 2018

As the paper quality of most magazines is poor, color reproduction can be a problem and may cause creative limitations for advertisers.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he found: Which of the following is true of advertising during the 1980s?
a. It was dominated by Internet adverting and other e-brand promotions.
b. Television advertising was influenced by rapid cuts with a very self-conscious character.
c. New interactive media allowed direct measurement of ad exposure and impact.
d. E-commerce and m-commerce changed the way people shop.