This topic contains a solution. Click here to go to the answer

Author Question: In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to ... (Read 142 times)

fahad

  • Hero Member
  • *****
  • Posts: 570
In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family-oriented entertainmentin the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainmentthe organization responsible for getting the WB's Gilmore Girls on air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. Branded entertainment has become popular in recent years because of its many advantages. One of its main advantages is that:
 a. it can avoid consumers' well-trained avoidance mechanisms to advertisements.
  b. it is looked at as commercial speech rather than artistic speech and is protected by the first amendment.
  c. it is required to go through all the ad regulations.
  d. it enables the traditional advertising industry to become clutter-free.

Question 2

Group-oriented cultures place less importance on one's self (i.e., individual welfare).
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Pariscourtney

  • Sr. Member
  • ****
  • Posts: 352
Answer to Question 1

a

Answer to Question 2

T




fahad

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


kjohnson

  • Member
  • Posts: 330
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

For a complete list of videos, visit our video library