This topic contains a solution. Click here to go to the answer

Author Question: In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to ... (Read 141 times)

fahad

  • Hero Member
  • *****
  • Posts: 570
In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family-oriented entertainmentin the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainmentthe organization responsible for getting the WB's Gilmore Girls on air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. Branded entertainment has become popular in recent years because of its many advantages. One of its main advantages is that:
 a. it can avoid consumers' well-trained avoidance mechanisms to advertisements.
  b. it is looked at as commercial speech rather than artistic speech and is protected by the first amendment.
  c. it is required to go through all the ad regulations.
  d. it enables the traditional advertising industry to become clutter-free.

Question 2

Group-oriented cultures place less importance on one's self (i.e., individual welfare).
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Pariscourtney

  • Sr. Member
  • ****
  • Posts: 352
Answer to Question 1

a

Answer to Question 2

T




fahad

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
Gracias!


mohan

  • Member
  • Posts: 362
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

For a complete list of videos, visit our video library