Author Question: With the addition of new channels like mobile apps and other new technologies,: a. advertising is no ... (Read 97 times)

Pineapplelove6 · **on:** Jun 29, 2018

With the addition of new channels like mobile apps and other new technologies,:
a. advertising is no longer a paid attempt to persuade.
b. firms spend relatively smaller amounts of money on traditional advertising.
c. advertising is no longer a primary marketing mix tools that contribute to revenues.
d. e-commerce and m-commerce has changed the way people shop.

Question 2

Stretching capacity involves a temporary adjustment that does not result in a permanent, long-term increase in capacity resources.

Indicate whether the statement is true or false