Author Question: Excess demand for a service offering may result from insufficient service capacity available to the ... (Read 141 times)

nummyann · **on:** Jun 29, 2018

Excess demand for a service offering may result from insufficient service capacity available to the service provider.

Indicate whether the statement is true or false

Question 2

MidSouth Media Company (MMC) is a media placement firm serving small- and mid-sized firms in several Midwest and Southern states. It specializes in working with new businesses, many of which have owners and managers with little advertising experience. MMC asks all new clients to complete a brief survey to better determine their exposure needs and their level of knowledge about media decisions. Some questions from the latest MMC survey are included below. Please complete the missing part of each item, based on your study of the chapter. Which media ______, such as television, radio, newspaper, magazine, or Internet, do you think would best communicate with your potential customers?
a. plan
b. class
c. vehicle
d. program