Author Question: Service organizations use a diversification strategy to take advantage of a market situation that ... (Read 83 times)

LCritchfi · **on:** Jun 29, 2018

Service organizations use a diversification strategy to take advantage of a market situation that consists of both unarticulated and unserved opportunities.

Indicate whether the statement is true or false

Question 2

An established electronics business has reinvented itself and come up with some novel new products. The owners want to go beyond the same old ads and commercials to promote these products. As a well-informed media planner, you suggest a merger of advertising and entertainment, including promotions in video games, cell phones, in malls and retail stores, and at movie theaters. This mix is known in the industry as:
a. Madison & Vine.
b. above-the-line promotions.
c. media buying services.
d. a Unique Selling Proposition.