Author Question: Service organizations use a market expansion strategy to take advantage of unserved opportunities. ... (Read 64 times)

burton19126 · **on:** Jun 29, 2018

Service organizations use a market expansion strategy to take advantage of unserved opportunities.

Indicate whether the statement is true or false

Question 2

A manufacturer of a brand of high-end hiking boots and specialized athletic shoes has hired your agency to run a print campaign. You tell the client that a full-page, black-and-white ad in Hiking and Biking magazine will cost them 1,650 to run once. You also remind the client that the circulation of the magazine is 42,000 . To give the client the cost per thousand for this media buy, which formula would you use?
a. Take 42,000 divided by 1,650 multiplied by 1,000 .
b. Take 1,650 multiplied by 1,000 divided by 42,000 .
c. Add 1,650 and 42,000 divided by 1,000.
d. Take 42,000 divided by 1,000 plus 1,650.