Author Question: Which of the following is true of single-source tracking services? a. They offer information solely ... (Read 14 times)

cagreen833 · **on:** Jun 29, 2018

Which of the following is true of single-source tracking services?
a. They offer information solely on demographics.
b. They refer to collecting information primarily from social networking sites and search engines.
c. One of its drawbacks is that they ignore data related to purchase size and purchase frequency.
d. They offer information on brands, purchase size, prices paid, and media exposure.

Question 2

After WWII and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiment that you know it's an ad and so do we..
a. True
b. False
Indicate whether the statement is true or false