Author Question: Depending on the specific technique selected, observational methods allow the researcher to gain a ... (Read 119 times)

asd123 · **on:** Jun 29, 2018

Depending on the specific technique selected, observational methods allow the researcher to gain a close-up and thorough picture of the service phenomena.

Indicate whether the statement is true or false

Question 2

The blend of different media that will be used to effectively reach the target audience is called the:
a. media mix.
b. media objective.
c. big data.
d. media vehicle.