Author Question: Surveys cannot capture the experiential nature of services. Indicate whether the statement is true ... (Read 43 times)

folubunmi · **on:** Jun 29, 2018

Surveys cannot capture the experiential nature of services.

Indicate whether the statement is true or false

Question 2

Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water, a media planner has to decide which broad categories to usetelevision, radio, magazines, newspapers, Internet sites, etc. When he zeroes in on using both television and the Internet, he has chosen his:
a. unmeasured media.
b. media classes.
c. big data.
d. media vehicles.