In advertising, which of the following acts as a primary barrier for small companies?
a. They do not have access to digital and social media to create buzz marketing.
b. They use below-the-line promotions instead of above-the-line promotions.
c. They do not have enough money for advertising at national or international levels.
d. The goods and services they offer do not require marketing.
Question 2
Media vehiclestelevision networks, radio stations, newspapers, magazines, and websitesexist so they can sell
audiences and make money.
a. True
b. False
Indicate whether the statement is true or false
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