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Author Question: The financial advantages of flighting are that discounts might be gained by concentrating media buys ... (Read 186 times)

pragya sharda

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on: Jun 29, 2018
The financial advantages of flighting are that discounts might be gained by concentrating media buys in larger blocks.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Describe the three new types of consultants have emerged in recent years.


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reelove4eva

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

Three new types of consultants have emerged in recent years.

The first is a database consultant, who works with both advertisers and agencies. Organizations of this type help firms identify and then manage databases that allow for the development of integrated marketing communications programs. Another new type of consultant specializes in website development and management. These consultants typically have the creative skills to develop websites and corporate home pages and the technical skills to advise advertisers on managing the technical aspects of the user interface. The third type of consultant works with a firm to integrate information across a wide variety of customer contacts (including social media activities) and to organize all this information to achieve customer relationship management (CRM).


pragya sharda

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Reply #2 on: Jun 29, 2018
Thank you :)


reelove4eva

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Reply #3 on: Jun 29, 2018
Happy to help you


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