Author Question: In the context of audience exposure to a media vehicle, increasing the frequency of exposures ... (Read 29 times)

cagreen833 · **on:** Jun 29, 2018

In the context of audience exposure to a media vehicle, increasing the frequency of exposures results in an increased reach of the target audience.
a. True
b. False
Indicate whether the statement is true or false

Question 2

What is crowdsourcing? Explain.

Chocorrol77 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

False

Answer to Question 2

Crowdsourcing involves the online distribution of certain tasks to groups (crowds) of experts, enthusiasts, or even consumers. The idea behind crowdsourcing is to get consumers more involved with and committed to a brand in a way that passive, intrusive advertising simply cannot. Consumers help build the brand with recommendations for features or even advertising campaign images. They also can communicate about the brand to audiences in ways that seem natural and credible something corporate-launched advertising struggles with.