Author Question: A media vehicle refers to a broader category of media than a media class. a. True b. False Indicate ... (Read 172 times)

Brittanyd9008 · **on:** Jun 29, 2018

A media vehicle refers to a broader category of media than a media class.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various deals of the day.. At the time, Groupon had a unique business modeleach day, one groupon would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, only two years later, the business continues to grow, and the service is being offered in several more U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010 . Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team because they will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success. Groupon's management has budgeted 20,000 for social media advertising this year. How much can
their advertising agency expect to earn if they are using a traditional commission system?
a. 2,000
b. 3,000
c. 5,000
d. 8,000