Author Question: Explain why producing a television commercial is an extremely expensive undertaking. Describe a ... (Read 76 times)

jake · **on:** Jun 29, 2018

Explain why producing a television commercial is an extremely expensive undertaking. Describe a television commercial that you have seen recently. Analyze it in terms of how it meets or fails to meet two of the five primary creative guidelines for television ad production as noted in the text.

Question 2

Caltech Corp has a 15 minute advertisement that is aired on a local news channel explaining to the public the benefits of its product. Sparkles Inc has provided Caltech Corp airtime on its television network, and has offered to advertise its product on its website as an act of goodwill. Caltech Corp has a 15 minutes long advertisement that explains to the public about its product. This is an example of a(n) .
a. podcast
b. electronic directory
c. blog
d. infomercial

ktidd · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The number of people involved in the making of a television commercial is very large, and many of them are highly skilled. A production crew may charge anywhere from
5,000 to 10,000 per day. Equipment fees also figure into the often staggering cost of producing a spot. Travel, lodging, casting, and overtime costs, often within short timetables, increase the price of production.
Specific examples of commercials will vary, of course, depending on the television spot described. However, the student's answer should touch on some of the issues noted above regarding expenses, and should outline the extent to which the commercial meets at least two of the following guidelines:
First, does it use an attention-getting and relevant opening? Second, does it emphasize the visual?
Third, does it coordinate the audio with the visual? Fourth, does it persuade as well as entertain?
Fifth, does it do a good job of showing the product?

Answer to Question 2

d