This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Define and explain the three main visual elements of print and often digital/interactive ... (Read 127 times)

jman1234

  • Hero Member
  • *****
  • Posts: 560
on: Jun 29, 2018
Define and explain the three main visual elements of print and often digital/interactive advertisements. What is the primary purpose of each?

Question 2

Axel Corp, a new clothing line manufacturer, plans to reach out to the local fashion stores and wholesale distributors around the country. It also plans to offer a discount on its products for the first 100 customers and establish a coupon system for the first six months of sales. The marketing team is looking to create a television advertisement and is looking for ways to improve on the ideas that they have come up with for the ad. Axel Corp plans to to reach out to local fashion stores and wholesale distributors. Axel Corp can achieve this by employing an advertising agency specialized in .
 a. consumer sales promotions
  b. trade-market sales promotions
  c. infomercials
  d. a commission system


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nekcihc358

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 29, 2018
Answer to Question 1

The three primary visual elements used in ads are illustration, design, and layout.
Illustration involves drawings, paintings, photos, or computer-generated art. It has six purposesto attract the attention of the target audience, make the brand heroic, highlight features or benefits, encourage a mood or image, stimulate reading of the body copy, or create a social context for the brand.
Design is the structure itself and the plan behind that structure for the aesthetic and stylistic aspects of a print advertisement. The goal of design is to arrange all the components of an advertisementthe illustration, headline, body copy, slogan, and any other featuresso that the ad is easy to read and visually pleasing.
Layout is the mechanical aspect of design. It is a drawing of a proposed advertisement showing where all the elements will be positioned. A layout can be thought of as the tool the designer uses to achieve a good design. As the production process progresses, layouts move from thumbnails to rough layouts to comps and then to finalized digital ads ready for the printer or Internet site.

Answer to Question 2

b


jman1234

  • Member
  • Posts: 560
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

jomama

  • Member
  • Posts: 346
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

The main events of mitosis and meiosis The main events of mitosis and meiosis
Table 6.1 illustrates the main regime types and their differences. It breaks the regimes into four Table 6.1 illustrates the main regime types and their differences. It breaks the regimes into four
William Kentridge, History of the Main Complaint. William Kentridge, History of the Main Complaint.
ELEMENTS OF ARCHITECTURE: The Greek Orders ELEMENTS OF ARCHITECTURE: The Greek Orders
Social scientists have not done well at devising theories to explain lovely romantic moments Social scientists have not done well at devising theories to explain lovely romantic moments
Major bone (tan) and cartilage (light blue) elements of the human skeleton. Inset shows regions of v Major bone (tan) and cartilage (light blue) elements of the human skeleton. Inset shows regions of v
Video: Arthritis

For a complete list of videos, visit our video library