What can a franchisor do to enhance awareness in the ...

[Mr.Thesaxman]

What can a franchisor do to enhance awareness in the franchisor-franchisee relationship?
 a. encourage the formation of local or regional clubs for franchisees
  b. offer awards or performance incentives to successful franchisees
  c. take periodic surveys to monitor franchisees' feelings and concerns
  d. all of the above

Question 2

Service organizations are shifting their promotion strategies and budgets towards more online advertising.
 
 Indicate whether the statement is true or false

[ecabral0]

Answer to Question 1

D. Most franchisors provide awards to show their awareness of franchisee performance levels. Some offer performance incentives, such as cash or trips, for successful franchisees. These things enhance the awareness between the franchisor and the franchisee. Franchisors should also take periodic surveys of their franchisees to learn their feelings and concerns. Also, franchisors can encourage local or regional clubs to help franchisees support each other as well as develop common advertising and marketing systems.

Answer to Question 2

T

[Mr.Thesaxman]

Thanks for the timely response, appreciate it

[rleezy04]

Excellent