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Author Question: Service organizations that contract with local organizations and thereby share the risks and rewards ... (Read 114 times)

geoffrey

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on: Jun 29, 2018
Service organizations that contract with local organizations and thereby share the risks and rewards of entering the market use a(n) _________ strategy for entering a foreign market.
 a. foreign direct investment
  b. licensing and franchising
  c. joint venture
  d. accommodation
  e. standardization

Question 2

The franchisor-franchisee relationship usually goes through the following cycle:
 a. growth, maturity, decline/development
  b. introduction, growth, maturity, decline/development
  c. introduction, growth, decline/development, maturity
  d. growth, decline/development, maturity


amanda_14

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

B. The relationship between the franchisor and the franchisee often follows the basic steps of a new business or a product life cycle: (1) introduction, (2) growth, (3) maturity, and (4) decline/development.


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