Author Question: A vividness strategy is an advertising approach that attempts to tangibilize the intangible. ... (Read 19 times)

theo · **on:** Jun 29, 2018

A vividness strategy is an advertising approach that attempts to tangibilize the intangible.

Indicate whether the statement is true or false

Question 2

The most important function in the first few seconds of a television commercial is to:
a. stress the audiothen the viewer will follow up with the visual.
b. get the name outso the viewer can establish recall at the outset.
c. establish the benefitotherwise the viewer will quickly lose interest.
d. get attentiongrab the viewer immediately or the spot will probably fail.