Author Question: The variable costs of producing a service are much smaller proportionately to the total costs of the ... (Read 84 times)

big1devin · **on:** Jun 29, 2018

The variable costs of producing a service are much smaller proportionately to the total costs of the offering than is typical of packaged goods.

Indicate whether the statement is true or false

Question 2

Which of the following is a difference between interactive and noninteractive media?
a. Interactive media are less user-directed, while noninteractive media are more user directed.
b. In interactive media, audience has less incentive to read a copy; while in noninteractive media they have more incentive.
c. Most of interactive media copy is indirect response, while all noninteractive media is direct response.
d. In interactive media, audience is more likely to seek out the ads; while in noninteractive media, they are not.