Author Question: The most visible reseller advertisers and promoters are: a. retailers who deal solely with household ... (Read 74 times)

jman1234 · **on:** Jun 29, 2018

The most visible reseller advertisers and promoters are:
a. retailers who deal solely with household consumers.
b. retailers that sell in national or global markets.
c. those who sell at the local level.
d. those who cater to regional markets.

Question 2

Which of the following recommendations should service marketers DISREGARD when developing a marketing strategy?
a. Use environmental scanning to identify opportunities and threats.
b. Study successful marketing practices in other services for insights and solutions to their particular problems.
c. Outline a procedure for putting the recommended marketing program into action.
d. Carefully evaluate all possible alternative marketing programs to ensure that the chosen course of action is consistent with good marketing practice.
e. All of these recommendations should be utilized by service marketers when developing effective marketing strategies.