A breakfast cereal advertiser decides to create a print media advertisement instead of advertising on broadcast television. This is probably because the advertiser:
a. is not aiming to communicate detailed features of a product that is complex.
b. is keen on creating a mood and demonstrating brand values.
c. does not require time and space to advertise the product.
d. wants to allow readers to process the information at a personalized rate.
Question 2
A __________ is a general description for all organizations in the marketing channel of distribution that buy products to
make them available to customers.
a. sponsor
b. media buyer
c. media specialist
d. trade reseller
