Author Question: Which of the following statements about a service organization's central problem is FALSE? a. Once ... (Read 86 times)

newyorker26 · **on:** Jun 29, 2018

Which of the following statements about a service organization's central problem is FALSE?
a. Once resolved, the central problem corrects all other minor problems.
b. The central problem must be stated in an action-oriented way.
c. The central problem must identify the service marketing tools needed to resolve it.
d. The central problem is to focus primarily on the firm and its resources.
e. The central problem must be clearly stated.

Question 2

The executive summary part of the financial package
a. details how the business intends to generate its profit through the descriptions of products or services offered by the franchisee
b. explains the business, and sparks the interest of the reader in how the funds will be used
c. enumerates all expenses necessary before the first customer enters the door
d. focuses on the franchising agreement between franchisor and franchisee so the reader understands all contracts, licenses and other legal requirements of the business.

jjorrostieta · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

d

Answer to Question 2

B. The executive summary may be seen as an advertising document, a sales pitch for the franchisee and the franchise while stating clearly and precisely what is going to be done and how it is going to be done.