Author Question: A copywriter is just starting on a print ad for a new brand of dishwasher detergent. Which of the ... (Read 81 times)

jhjkgdfhk · **on:** Jun 29, 2018

A copywriter is just starting on a print ad for a new brand of dishwasher detergent. Which of the following is the first step in developing copy for print?
a. Sketching an overall view of the finished ad
b. Meeting with the creative director to brainstorm a list of exciting words to be included
c. Deciding how to use, or not use, the three main components of print copy
d. Writing a few rough headlines and possibly subheads

Question 2

Under the commission system, the rate of commission is raised to 25 percent for outdoor media.
a. True
b. False
Indicate whether the statement is true or false