The objective of yield management systems is to optimize profits ...

[LaDunn]

The objective of yield management systems is to optimize profits from the service's operating assets (labor, equipment, and facilities).
 
 Indicate whether the statement is true or false

Question 2

An account planner is added to many creative teams to:
 a. handle media placement in an increasingly sophisticated market.
  b. gather research that gives the consumer a voice.
  c. watch the bottom line and monitor spending of advertising dollars.
  d. assist the account executive in connecting creative's to clients.

[ashely1112]

Answer to Question 1

F

Answer to Question 2

b