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Author Question: The objective of yield management systems is to optimize profits from the service's operating assets ... (Read 31 times)

LaDunn

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on: Jun 29, 2018
The objective of yield management systems is to optimize profits from the service's operating assets (labor, equipment, and facilities).
 
 Indicate whether the statement is true or false

Question 2

An account planner is added to many creative teams to:
 a. handle media placement in an increasingly sophisticated market.
  b. gather research that gives the consumer a voice.
  c. watch the bottom line and monitor spending of advertising dollars.
  d. assist the account executive in connecting creative's to clients.


ashely1112

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

b


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