Author Question: After coming to an agreement on the scope and intent of the production, a producer is working with ... (Read 19 times)

chandani · **on:** Jun 29, 2018

After coming to an agreement on the scope and intent of the production, a producer is working with the the creative team and the advertiser to estimate an approximate total cost of production. In this stage, the budgeting need not be very detailed.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Caltec Inc has a department that is responsible for coming up with ideas and innovative ways to advertise the company's products in newspaper ads and billboards. This is an example of a full-service agency.
a. True
b. False
Indicate whether the statement is true or false