Author Question: A slogan is a short identifying phrase written for multiple forms of media. It is repeated in print ... (Read 50 times)

BRWH · **on:** Jun 29, 2018

A slogan is a short identifying phrase written for multiple forms of media. It is repeated in print and broadcast ads, through salespeople and promotional events, and on company websites.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Media fragmentation is a big plus for consumers but a disadvantage for advertisers and agencies.
a. True
b. False
Indicate whether the statement is true or false