Author Question: Which of the following activities at the franchisor's headquarters office should be the center of ... (Read 51 times)

dakota nelson · **on:** Jun 29, 2018

Which of the following activities at the franchisor's headquarters office should be the center of attention?
a. marketing and advertising to prospective franchisees for franchise development
b. managing people who perform franchise support and franchise development
c. helping and supporting business units
d. dealing with financial issues such as accounting and finances

Question 2

The decision to costume service employees is an easy one.

Indicate whether the statement is true or false

jharrington11 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C. Running the franchisor's headquarters office involves four major activities: (1) helping and supporting business units, (2) marketing and advertising to prospective franchisees for franchise development, (3) managing people who perform franchise support and franchise development, and (4) dealing with financial issues such as accounting and finances. The center of attention for all these activities should be the business units.

Answer to Question 2

F