Author Question: Describe briefly what a target audience means. Discuss any two audience ... (Read 109 times)

nmorano1 · **on:** Jun 29, 2018

Describe briefly what a target audience means. Discuss any two audience categories.

Question 2

The promotional element of the services marketing mix can be used to accomplish all of the following functions EXCEPT
a. inform.
b. persuade.
c. remind.
d. add value.
e. Promotion can be used to accomplish all of these functions.

sultana.d · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A target audience is a particular group of consumers singled out by an organization for an advertising or IBP campaign. These target audiences are singled out because the firm has discovered that these specific audience members like the product category and might
prefer their particular brand within that product category. Target audiences are always potential audiences because a company can never be sure that the message will actually get through to them as intended.

Audience Categories:

Household consumers: They are the most conspicuous audience because most mass media advertising is directed at them.

Members of business organizations: They are the target of advertising for firms that produce business or industrial goods and services. Not-for-profit businesses such as universities, some research laboratories, philanthropic groups, and cultural organizations also represent an important and separate business audience for advertising.

Answer to Question 2

e