Author Question: How and why does anxiety work to sell things? List at least five goods that are likely to be ... (Read 37 times)

SO00 · **on:** Jun 29, 2018

How and why does anxiety work to sell things? List at least five goods that are likely to be promoted using ads that attempt to change behavior by inducing anxiety, including both generalized anxiety as well as social anxiety. Also, list at least five services that might be promoted using anxiety tactics.

Question 2

Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area. They have specialized equipment that allows them to lift and transfer large, bulky pieces of furniture with less risk of damage than most traditional movers. Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need. As a result, most such stores are very interested in outsourcing delivery service needs. Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve. Eventually, Exodus hopes to attract the business of other retailers who might require delivery services. Exodus advertises in the trade magazine, Western Interiors, which is read by furniture retailers and interior decorators throughout twelve Western states. Which of the following best describes this type of advertising?
a. Local advertising
b. Regional advertising
c. Advocacy advertising
d. Corporate advertising

canderson530 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Anxiety is uncomfortable and long-lasting. People routinely try to alleviate it or eliminate it with thoughts and behaviors. Advertisers make suggestions about something that should worry the consumer, then offer an immediate solution to the problem with their product. So people do end up buying any number of products and services due to conscious or unconscious levels of anxiety.

Goods promoted through anxiety ads might include deodorant, mouthwash, anti- bacterial soap, acne medications, whitening toothpaste, condoms, dandruff shampoo, hair coloring, vitamins, prescription medications, or just about any other personal care product. Another category might include cleaning products or germ-fighting remedies
sprays, scrubs, and soaps, involving products like glass cleaner, furniture polish, toilet bowl tablets, and the newer antibacterial hand sanitizers available today. Other household products such as insect spray and air freshener are promoted this way. Even clothing, accessories, and footwear may be promoted this way, if the tactic involves implanting a personal worry or social concern.

Services advertised through anxiety ads might include home security systems, car and home insurance, life insurance, weight loss programs, fitness center memberships, magazine or newspaper subscriptions, wardrobe consultants, cosmetic makeovers,
hair care salons, and just about any personal service that may be seen as alleviating worry or avoiding social embarrassment.

Answer to Question 2

b