Which philosophy of expansion is, as a rule, the best method for ...

[sjones]

Which philosophy of expansion is, as a rule, the best method for franchisors?
 a. the shotgun approach
  b. the rifle shot approach
  c. seeding
  d. whichever method the franchisor deems appropriate for a their particular business

Question 2

Servicescape is another word for a service setting.
 
 Indicate whether the statement is true or false

[chereeb]

Answer to Question 1

D. The shotgun approach involves developing as many franchised units within a state or trade area as quickly, practically, and profitably as possible. The rifle shot approach entails identifying and establishing a master franchisee within a fairly large territory or district and relying on that franchisee to do the further development within the specified territory. The concept of company store seeding begins with the establishment of a franchisor-owned (or company) store as the first in a trade area. No one approach is always the better one.

Answer to Question 2

T

[sjones]

Thanks for the timely response, appreciate it

[scottmt]

TYSM