Author Question: Which philosophy of expansion is, as a rule, the best method for franchisors? a. the shotgun ... (Read 67 times)

sjones · **on:** Jun 29, 2018

Which philosophy of expansion is, as a rule, the best method for franchisors?
a. the shotgun approach
b. the rifle shot approach
c. seeding
d. whichever method the franchisor deems appropriate for a their particular business

Question 2

Servicescape is another word for a service setting.

Indicate whether the statement is true or false

chereeb · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D. The shotgun approach involves developing as many franchised units within a state or trade area as quickly, practically, and profitably as possible. The rifle shot approach entails identifying and establishing a master franchisee within a fairly large territory or district and relying on that franchisee to do the further development within the specified territory. The concept of company store seeding begins with the establishment of a franchisor-owned (or company) store as the first in a trade area. No one approach is always the better one.

Answer to Question 2

T