Unlike brick-and-mortar service providers, the planning and producing of an Internet service performance cannot be scripted or blueprinted
Indicate whether the statement is true or false
Question 2
In the Chicago Shopping section of the Chicago Tribune website, the following ads were listed:
1 . An ad for the last day to save 10 percent on all purchases at Target.com. Readers are urged to act quickly because the deadline for the deal, which is boldly listed in red ink, is today. The ad also features a picture of a 40 LCD television showing the company's name and bullseye logo on the screen.
2 . An ad for a pair of basketball shoes accompanied by a positive endorsement from a satisfied customer. The customer stated, I have never had a shoe like this one. I jump higher and run faster, and I am able to play longer than I ever have in the past. The ad offers a 15 coupon for use at participating FootLocker stores.
3 . An ad encouraging consumers to shop at Adidas because of its low sale prices. The ad reads, Adidas brand apparel will increase your athletic performance. Give yourself the competitive advantage you've always wanted and shop our selection of running, soccer, basketball and golf apparel.
4 . An ad listing a limited time offer for a pair of expensive jeans. The ad shows a fictional character being laughed at by an attractive female because of his old, raggedy jeans. The man being laughed at appears incredibly embarrassed. Marketers want consumers to feel more accepted in society when they wear this particular pair of jeans.
In ad 1, the company's name and logo are at the center of the advertisement. Apparently, marketers are trying to hammer the images into consumers' heads. Target likely created the ad based on which of the following accepted concepts concerning repetition?
a. Repetition is a complex form of advertising.
b. Repetition is best used during direct comparison with other brands.
c. Repetition is a good way of gaining easier retrieval of brand names from consumers' memory.
d. Repetition advertising works well when considering the purchase of parity products.
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